Alongside project focussed work at Bryden Wood, Richard is also responsible for contract and commercial management within the practice.Together with Mark Bryden, Martin founded Bryden Wood Associates in February 1995.. From 1989-95 Martin worked with Nicholas Grimshaw at Grimshaw Architects on a collection of the UK’s most influential buildings, several of which have become iconic examples of the ‘Hi-tech’ movement.
If we shoot for the moon and get into orbit we have done well enough.. Secondly, there will be direct antagonism in the value sought by each delivery organisation, the parties will not be aligned in value drivers.. Open discussions and agreements need to be had about what value means firstly for the intent of the endeavour e.g.patients looking for access to medicines; secondly for the party who own the endeavour e.g.
profitability of the client; and, often missed, the parties who will deliver the endeavour with the client.These different measures of value need to be expressed not so narrowly as purely financial e.g.margin and profit; but expansively including kudos and marketing from the work, with larger social and environmental impacts important to each organisation and the wellbeing, growth and development of the people involved.. Providing such a web of value interconnects and energises the whole project community into the generation of shared value..
In the words of Michael Porter.“Shared value is fundamentally about aligning the success of your company with the success of your community — through the recognition that you have a responsibility — and an economic opportunity — to improve the business environment and the fundamental health of the supporting community structure.”.
As value is realised conceptually, cornerstones of the design, delivery approach and culture need to be established.
These ecosystem-conditions, design-features, delivery and operational principles; along with construction approaches, e.g.Whose do we use?
These decisions have real-life implications.. ‘We better be sure that the purpose put into the machine is the purpose we really desire,’ Norbert Weiner stated in 1960..In 2021, Stewart Russell OBE (Professor of Computer Science, University of California, Berkeley) in his Reith Lectures expressed some principles that he had co-developed to make the development of AI positive and safe.. Altruism – AI is there solely to improve human outcomes and purpose.
Uncertainty – the objectives, purpose and outcomes will remain uncertain.Learning from humans – there needs to be a dynamic process, constantly checking back and developing understanding.. Why is this important?